There is more to Internet marketing than just placing well in the major search engines. We work with our clients to educate and advise them on the options, potential, and opportunities of their web presence as well as how to get more out of their existing marketing efforts. The essence of our internet marketing consulting is that we are committed to long lasting relationships with our clients based the assumption that there are always new things to be learned and implemented in the world of doing business.
Here is a sampling of Internet Marketing issues we help our clients with:
Branding & Identity Consulting
You only get one chance at a first impression. How a business is visually represented in the world is that first impression. We work with our clients to clearly define and refine their brand which can then be translated to all marketing both online and in print.
Search Engine Placement
One of the most important aspects of a web site is the ability to open the doors of businesses throughout the U.S. and around the world. The only way that this can happen is with top search engine placement. Time and time again potential clients with web sites come to us stating that their site does not place anywhere in the search engines. Just because a web site is online doesn’t mean that it will place well. Most webmasters and amateur web designers do not have the marketing research or knowledge to be able to get top placement. It is very difficult to design a web site to meet the many standards of search engines such as Google, Bing, Yahoo! etc.
Our strategy in helping our clients is essentially to use proven techniques to optimize the keywords and links that a site has to make it more appealing to the search engines. We also arrange for regular maintenance dates where pages are re-optimized based on a web site’s performance statistics and then re-registered so as to keep the site “fresh” to the search engines.
Web Site Optimization
Knowing how and what to improve on a web site are essential to the long-term success of a web site. Therefore, it is one of the cornerstones of our business to help our clients choose good improvements. We do this relying on a variety of resources & methods:
- Experience – we have worked with clients in widely diverse industries/businesses. This experience has given us quite a perspective on what good improvement is both on a general and specific level.
- Knowledge – there is always more to learn when it comes to web sites. We are constantly learning from our work and the work of others. We put this ever-increasing knowledge to work for our clients.
- Performance Analysis – perhaps the biggest key to successful web site improvement. We can do different types of analysis – statistical analysis, usability testing, and more.
- Our Clients’ Knowledge – our clients are tremendous sources of information about their web site. We work to translate a general concept of what they would like improved into how that improvement actually takes form.
We can manage your search engine keywords and phrases to make sure that they are search engine friendly and are receiving top placement in the appropriate searches. We work with many clients to optimize their placement in all of the major search engines using strategic placement techniques that we have perfected over the years.
Strategic Web Sites
Sometimes one, “do it all” web site is just not enough. In order to target potential customers more accurately, strategic web sites might be an excellent solution. Strategic sites are designed around specific result parameters (i.e. they are designed to get specific responses or to generate specific actions from visitors rather than allowing for a wide variety of responses or actions like a “main” web site would). Strategic sites might funnel customers to a store/existing site or act as a stand-alone site. Strategic sites can be designed to place high in the search engines & directories.
Pay-Per-Click Advertising is a relatively straight forward form of online marketing–and probably the most effective currently available. Our service takes you through all the steps of establishing an effective marketing campaign. Once you are listed on Pay Per Click search engines our periodic monitoring and management programs will maintain your placements, positions, and budgeting requirements. Pay Per Click Advertising doesn’t have to be costly if it is used correctly and monitored consistently…that’s where we come in.
HTML Email Campaign
Want to deliver a web page to your prospects or clients inbox? It can be done. This is a very effective way of letting your customers know about sales or announcements are happening in a tasteful, professional manner. We can design a graphically rich email using the existing site theme, colors, and logo that you already have. You can send graphically rich promotions and announcements via HTML email.